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Inditex-a fasion distribution group

that is among the most important in the world. Its main characteristics are customer orientation and vertical integration that deals with all phases of the fashion business from design up to sales in its own stores including manufacture and logistics. In 2007, its sales stood at 9.435 billion euros, 15%  more than the previous year. Its net profit grew by 25%, up to 1.25 billion euros. The Inditex group is comprised of seven commercial formats.

Sustainable Inditex- ‘d2w’ plastic bags

The sustainable store is one of the most important projects that Inditex has initiated. It is not only important that the store is a key element in the Inditex business model but also that it involves the customer by including their participation in the company’s commitment to the environment.

Tha measures incorporated into this project in 2007 have culminated in a qualitative advances for Inditex. From this financial year on, the plastic bags ditributed in the Group’s stores will be made with ‘d2w’. These bags contain an additive that makes them degradable, accelerating the total decomposition process in a natural way over an average period of one to two years as opposed to more than 400 for conventional plastic. The initiative has also been extended to other parts of the company, such as the internal magazine that incorporated the ‘d2w’ additives in it packaging.

ADVANTAGES OF DEGRADABLE PLASTIC

-It reduces the degradation time.
-It turns into water, carbondioxide and biomass.
-It doesn’t need to be buried to biodegrade.
-It needs less raw materials for its production.
-It retains the properties of conventional plastic like being resistant and waterprood.

All the plastic bags used in Inditex chains bear the ‘d2w’ certification stamp. During the 2008 financial year, the Group’s aim is to introduce the use to certified ecological paper to the paper bags.